Answers to drowning in data

Sometimes when you get online, do you feel trapped by the feeling that you are drowing in a sea of data, trying to find that exact piece of information. I do. Is there an easy way to extract quality content opposed to what a search engine wants you to read (a click that will maximise their revenue)? Could sophisticated algorithms be the answer, with their capability to understand context and semantic relationships to match web information with specific customer information needs? Click here for a Forbes.com article that examines just this question.