A real time application of a tracking tool

Check out this article in forbes.com on how search results are used to evaluate how well a candidate knows what s/he claims to be a core skill. There is a long ways to go before this becomes a general application tool, but it is sufficient to get one's imagination fired up about the possibilities it holds.

IT knows you

Here is an article from the nytimes.com on how IT knows you

A general white paper on big data from DataStax. Go here